.Akshali Shah, Manager Director, Parag Dairy FoodsNew Delhi: Parag Dairy Foods has broadened its whey protein collection under the Avvatar brand name, with a focus on customization of the items for the individuals as part of its new advertising and marketing approach, Akshali Shah, corporate supervisor at Parag Dairy Foods mentioned in a talk with ETRetail.With this development and requirements of the classification growing at a 30-35 per cent CAGR, it strives to attain a 20-25 percent market share in this category by 2027-28. The firm has currently established its own whey healthy protein production resource in Pune, Maharashtra which gives it a competitive edge and also enhances its market opening, Shah shared.The business has committed approximately Rs 300 crore in setting up and also growing its whey protein production capability.The whey protein group, which currently assists 7 per cent to Parag’s total revenue, is anticipated to support 15 per cent in the following 3-4 years. Presently, about one-third of the provider’s whey healthy protein sales stem from e-commerce platforms, giving it a countrywide reach.To cater to the youth as well as gym-goers and more capitalize on the growing demand, Parag Milk Foods considers to disperse its products by means of modern-day field stores, specialized whey healthy protein shops, as well as online networks, guaranteeing omnichannel availability.This vigorous growth target is also backed due to the company’s influencer-driven advertising projects and also its sturdy distribution system, that includes over 35 depots as well as a powerful presence in both typical and digital retail.As per the provider’s Q1 FY25 governing improve, the company has a system of ~ 6200 distributors as well as 682 super stockists.
It likewise has a visibility in 4.6 lakh retail touch aspects and also strives to get to 13-15 lakh contact aspects through 2027E. Posted On Sep 30, 2024 at 09:52 AM IST. Sign up with the area of 2M+ market professionals.Subscribe to our newsletter to obtain latest understandings & analysis.
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