.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once accustomed to snagging billions in financial backing yearly, have raised almost $360 thousand thus far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That slowdown results from market concentration, elevated regulative stress, and financial uncertainties.ADWEEK consulted with 5 VCs that remain to purchase adtech firms, even with these challenges, about what they are searching for and also what they steer clear of. Maybe unsurprisingly, these capitalists are targeting chances in privacy-focused innovations as well as industry-specific regions such as linked TV.