.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has onboarded Indian cricketer KL Rahul as a brand ambassador and also an investor in the provider, it provided ETRetail.Without making known the specific portion of concern the cricketer has actually taken, the business mentioned it is a significant and critical investment.This partnership strives to make use of KL’s great popularity, particularly with youth and health and fitness lovers, to expand Boldfit’s dip low compertition markets and also demographics all over India.Sharing concerning the label’s growth plans, Pallav Bihani, creator and chief executive officer of the company stated, “Our company are actually going all-in on growing our activewear and shoes groups, which are readied to redefine the fitness market. These segments are our potential growth engines.” Presently, fitness and yoga exercise add-ons steer the majority of Boldfit’s sales, Bihani shared.In the fiscal year 2022-23, the D2C company attained a revenue of Rs 73 crore. Along with tactical initiatives and also this alliance, the company intends to connect with a revenue of Rs 500 crore by FY26.
Founded in 2018, it currently serves over 1 crore clients each year and intends to increase this range to 5 crore using this collaboration. Additionally, it is actually boosting its own supply establishment framework to make sure fast shipping and also steady item availability.Looking forward, the D2C start-up anticipates an eruption in on the web visitor traffic, social networks involvement, and much higher sales across our flagship categories. Published On Aug 1, 2024 at 10:46 PM IST.
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