.YOU MAY certainly not know it, but different fonts generate various emotional states. Serif font styles, with small strokes by the end of characters, are frequently located in books as well as newspapers. They seem to be reliable and authoritative.
Sans serif typefaces, which are plain, may seem present day and also laid-back. Aesthetic congruity gives visitors a feeling that they recognize where they stand it helps to construct depend on. When it comes to The Financial expert, it specifies the tone for our journalism.